It would have general information, such as pay, benefits, housing options, etc. It would also allow you to apply online, allowing a recruiter to check for available positions according to your criteria. It would probably also include skills checklists, as well as information on required credentials and education information on how to gain more credentials. There would also be travel resources and any other required forms that need to be filled out.
If outsourcing for the creation of the site is fairly cheap, then that could be an option; the idea is to sell to the company the benefits of using a website, and pricing is a big factor. Thanks for any info.