Just like any other book or site, a part of SBI's function is to educate you on basic SEO. In addition to the education they give you advice on things to do with your content as you write it to help you optimize your page for the keywords you want to target.
They have a tool called "Analyze It!" and it's built into the software. Before you publish your page, the Analyze It! tool scans and it and gives you advice for where you need to improve things (i.e., too much use of the same keyword in your body, etc.)
After you build your page, SBI! submits (if necessary) the page to the major engines and later reports your rankings on various keywords.
One thing I've noticed about my SBI! site, compared to my non SBI! site is that I get found for many, many more different smaller search engines. I don't know if that is just because of my topic or if SBI!'s submitter is really hitting more engines than I have done manually with my non SBI! site. I still get most of my traffic from the big 3 - Google, MSN and Yahoo but as I said I also get found for a lot of smaller meta engines too. Interesting.
You don't have to know HTML to use SBI! but it helps to know the basics (bold, hyperlinks, etc.) because using the menus to do HTML was not ideal for me. You pick your template so no design skills are needed, but you are free to do your own design if you wish.
Please don't get the impression that SBI! is some automatic tool that is going to submit your pages and instantly give you a #1 rank in every keyword you want. You still have to do the work, follow the guide and have realistic expectations. It's just a great guide for people who benefit from structural, step by step learning.
There is no free trial but you have 30 days to get a full refund.
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