Hi Jordy
I've heard of a lot of forums doing the ad sharing thing and it seems to work, but I guess my concern with yours is that it still sounds like your traffic is low to get the activity you need. So whether you give away a Starbucks card or allow businesses to advertise, it's all going to be tricky without the traffic flow. Have you tried your local chamber of commerce? Some webmasters go there when trying to get local businesses off the ground.
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