Hi Tom,
I'm afraid I'm no expert at this, but for what it's worth:
A month is a pretty short time. It takes a while to get enough inbound links etc to move up the rankings. Also, some people say Google has a 'sandbox' in which new sites are kept for a while.
Maybe you need to be adding something regularly. I read the site, and found it interesting, but I'm not sure I would bookmark it and come back. Perhaps a 'receipe of the week' or regular updates on how you are keeping the weight off might get people to visit more than once?
Could you make it a bit more personal - before and after pictures of you for example? I really warmed to Lisa's site because after watching her videos and reading her blog posts I felt like I knew her a little bit, and so it was as if I was taking advice from a friend.
Good luck with the site!
Seonaid
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