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Originally Posted by GreenThumb
Well this is what I keep wondering. If the search engines are using more and more off-page factors like inbound links and how long people stay on your site, what is going to happen to all these SEO companies who claim to boost your ranking and optimize your site. Won't they become obsolete after awhile? Submitting is not enough anymore and it's not just about adding those meta tags. Starting to seem like a rip-off if you ask me.
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Yes, it's interesting how many of these companies are changing their focus when they describe what they do. It used to be they would guarantee better rankings but now they just focus on making your pages search engine ready (in other words, the rest is up to you.)