Become the expert.
It is more important to discover what you really love more than it is to think about what you already know. If you know a lot but have no enthusiasm you will never succeed. But you can learn anything.
Look at Lisa. She would admit that when she started she didn't know as much as she wished about some areas but she communicated her desire to help and reached out to beginners. Every day she learned more and had more to share. People kept coming back.
You can do that on any subject. If you can show a sincere interest in your subject you will attract people.
Besides, think about this. If you take time to read an hour a day on any subject you will read a book a week. In about three months you will know so much that you will be unlikely to meet anyone who knows as much as you do. Even if you do they will not know all the same things you do. And as time goes by you will get better and better.
Going in another direction, may I suggest that a person limits themselves by negative thinking more than any reality. For example, when you say there is no money in linux because it is open source, why aren't you thinking there is more money in open source because more people want to know about it? It is a growing part of the computer world.
If you are excited about linux I think you can adjust your site emphasis as some are suggesting. But if you are not that interested, face that (it's ok), and look for a long term interest that you can devote some serious time to.
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