He (the owner of plentyoffish, sorry forgot his name) was on the Today's Show this morning. They made a big deal about the fact he earns most of his money by displaying Google ads. Of course, that wasn't news to us affiliate marketers and webmasters, but it made me wonder when we are going to start seeing more affiliate marketers on mainstream talk shows and revealing how so many people are making money with affiliate programs. Most people still have no idea about this concept. I try explaining to my family and they can't believe it's that easy. Well it's not really easy to get traffic, but the concept itself is easy.