You bet you do, and you need to diversify. Yahoo answers, social networking, etc. are all great but you have to always look for new and fresh ways to market. Competition is thick so you have to stay on your toes.
You make a good point about offline. So often we focus on online promotions but there are great ways to promote your site offline too.
I keep a stack of business cards in my wallet and I'm always passing them out. And I give my friends and family extras in case they know someone. I got an email the other day from someone who found my site because a friend of mine gave them one of my cards.
I wake up every morning brainstorming for new ways to get my site in front of people and that's what you have to do if you want to compete.
Keep up the great work! It will pay off in the end.
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