Hi Jazzy
You could just start with "SBI" and "Site Build It!" and see what kinds of keywords people are searching for related to that. I've never done that though. I just talk about my personal experiences from an honest viewpoint. I don't get much traffic from people searching about SBI, it's mainly from the existing people on my site who stumble upon the reviews.
Remember your audience. You are reaching a lot of mothers who are probably working at home or looking to work at home. Instead of doing a brainstorm for SBI! keywords, do a brainstorm for keywords related to mothers looking for work at home and write your article on THAT. Then at the end subtly recommend SBI! and explain how it's helped you. That's a much better approach then trying to write a blog post just about SBI features.
I like how you said that you weren't expecting to make money when you found SBI!. That could be part of your testimonial and should be included in your article.
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