Hi West
One of the things you have to understand is that people don't just stumble upon a website. The first thing you should try to shoot for is the free search engine traffic. Nothing better than free and targeted right?
What keyword phrases would you like to be found for? For example are you targeting "fabric paints?" Then you need to develop content-rich pages talking about fabric paints or whatever keyword phrase you're targeting.
Go to Google.com and search for some of the keywords you'd like to be found for and look at the sites in the top results. Notice most of them probably have a good amount of content about the topic.
It's very difficult to promote a store-based site with no content because it's difficult for people to find it. Try to build 20-30 pages of additional content pages that your audience will find useful.
Submit a Google sitemap and continue building your content. Then the visitors will start coming in.
