50 visitors a day is not bad at all. Do you have stats on how they arrive to your website and which pages do they land?

Typically, I have used Google Adwords to promote specific products. You could use Adwords to increase your general web presence, but you have to be careful not to spend too much time.

If you decide to use Adwords, I would stay very very far away from general keywords such as "travel" because you could lose a lot of money on non-targeted visitors.

I have not looked closely at your site, but is Adsense the only monetization tool you have right now?

The reason I ask is because if you pay 5 cents in Adwords per click, and let's say you have a good 10% click through on your Adsense, that means you will spend 50 cents in Adwords for every Adsense click... and if that click to Adsense does not make you 50 cents, you will be losing money... do you see what I mean?

If you have other specific things to promote, though, it may be worth using Adwords.

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