I guess that would work. I don't want to make it seem like it's absolutely wrong just to try to promote a store by itself. But for the average person, unless you have a ton of money to spend on direct marketing, PPC, etc. it's going to be hard to get into the search engines when you just have a store.
You need credibility to make people want to link to you and the best way to do that is to build useful content around your store. An introduction is fine but you still want to offer quality content that people would want to bookmark. An intro is a start but still be thinking of ways to also add useful information that would direct people to their store.
Say you were selling skin care products. Instead of just launching skin-care-store-2008.com for example, I would create sections on my site that discussed how to care for the skin. Tips on cleansing, facial masks, etc. That way those pages have a chance of drawing in searches related to those topics.
Now that you've got some targeted traffic people may click over to see what your store has to offer.
So don't just throw up any old content, look at it from someone who doesn't know you and just stumbles upon your store. How are you going to make your site appeal to them? Why would they trust buying your products when they can go to name brand retail stores to buy it? You have to give them a reason to stay, bookmark and trust you.
Make sense?
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